So I made some guesses and seem to have guessed wrong...
I connected the ground wire DC jack ---> Output jack sleeve ---> Switch board GND ---> Main board GND.
I connected 9V+ to main board and to LED side of switch board.
Wired everything else up according to the link jimilee provided at the beginning of this thread, which all seemed to make sense... The only thing I didn't do was make any connections between switch poles, being under the impression that the switch PCB was already making those connections... I'll remove the board tomorrow and follow the traces to see whether this is the case or not.
Plugged in DC power and hit the switch... LED did not light up.
Plugged guitar and amp in - with pedal off(?) audio passes through unaltered...
With pedal on(?) there is no audio, and a quiet high pitched whine which which disappears when I turn the potentiometer yet won't return at any position? I unplugged it immediately rather than risk damage.
I also notice that the switch PCB seems to have an empty space for a resistor right before the LED...
Unfortunately the instructions that came with this kit don't mention or show photos of the switch PCB at all... Its as if a page was missing - they go straight from populating the PCB to "You now have a boost pedal"!
https://diy.thcustom.com/?wpdmdl=3881 (link to instructions)
So I'm a bit lost and will wait for advice here before proceeding.
Looks like I won't complete this project tonight, but I look forward to trying again tomorrow if I haven't fried any components...